Good morning, Jordan & Mark
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Overview
Cross-business priorities and time allocation
⏱️ Time Allocation This Week
Solva 60%
Steady 30%
Other 10%
Total this week: 0 hrs logged
Solva MRR
$0
recurring revenue
Solva Clients
0
active
Steady Validation
0%
progress
Steady Interviews
0
completed
🎯 Top Priorities Across All Businesses
Solva No priorities set
🔷 The Solva Group SDR Agency
Stage: Launching
Email Warmup: ~April 19
Tasks Open: 0
🟢 Steady AI CFO
Stage: Validation
Hypotheses Tested: 0 / 10
Tasks Open: 0
Dashboard
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Founder Cockpit
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UI v4.0
Safe to send Data wired Goals on pace Burn MTD Updated
Are we making money?
MRRKEEP
Active SDR clientsSELL
Orders · MTDGET
Meetings · MTDGET
Are we generating signal?
Sends · 7dGET
Reply rate · 7dGET
+Reply rate · 7dGET
Bounce rate · 7dGET
Decide
What changed today
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Do this now
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Launch Gate
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Learn
🧠 Learning loopGET
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Pulse · Scorecard · Compliance · Operator Loop · Alerts · Goals · Funnel Velocity · Activity · Reply Inbox · Pipeline coverage
📊 Pipeline coverage
× quota · target 3–4×
📨 Replies · last 7d 0
⚡ Capacity Utilization
sends / inbox capacity
🚀 Today's outbound velocity
/ daily target
📬 Reply needs response 0
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🧭 Command
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🏆 Top 1% SDR Scorecard
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🛡️ Compliance · deliverability
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Phase 2 Operator Loop Loading...
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⚡ Today's Pulse · last 7 days Source: kpi-events · effective-track · smoke-excluded
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TRACK A Lead List Product
$247–$797
Orders Paid
7d
Revenue
$0
7d gross
Margin
blended
Avg Delivery
order → file
TRACK B SDR Outbound · Vertical SaaS
0 clients
Sends
7d outbound
Bounce
<1.5% target
+Reply
0 meetings
MRR
$0
Apollo cr.
⚡ Today's actions · what to do right now
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🚨 Alerts · automated anomaly detection
Analytics →
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🚦 Launch Gate · campaign decision
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🎯 Action Queue · needs attention
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🏁 Goals · this period vs target scaled per goal
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📈 Funnel Velocity · this week vs last week deltas across the top-of-funnel chain
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📡 Live Activity · last 50 KPI events
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Tasks
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Where attention is going
In Progress Review Backlog Target
Filter:
Win Condition
We win when replies go up.
Projects
Click a project to filter the Kanban board
🏢 The Office
AI team HQ — live view
🟢 Working 🔵 Idle
MEETING
Activity Feed
Real-time agent action log
Documents
Combined view of Solva, Steady, and shared strategy docs
📌 Strategy & Ideas
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🔷 Solva Group
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🟢 Steady
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📄

Select a document to view

Documents
📄

Select a document from the sidebar to view it here

Jobs
Outbound jobs — sent counts and delivery rates sourced from Instantly.
Outbound Lead-Gen Jobs
Audit ledger for every outbound campaign. Sent counts are Instantly lifetime totals (synced every 15 min). Click a row for per-touch and deliverability detail.
All External Internal
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Active
Updated this week
Completed this month
Billed (30d)
Total customers
All Active Pending On Hold Completed Cancelled
Job # Customer Status Amount Updated
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Customers
Unified registry. Filter by status; click any row for the full profile.
Analytics
Attribution + diagnostics across Get · Sell · Keep. Use this to sharpen the process; the KPI tab tracks broad targets.
LEADS
Lead Lists — buyers & revenue
Live
0
30d
$0
30d
0
unique
$0
per buyer
0.0%
conversion
verified
GET
SDR & Lead Generation
Live
SELL
Revenue Operations
Q3 2026
KEEP
Customer Success
Q4 2026
Product
Web attribution — top sources
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Top entry pages
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Top referrers (external sites driving traffic)
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KPIs
Are we hitting our targets? Funnel + attribution drilldowns live in the Analytics tab.
📅 Showing: Since Launch · ·
$0
Monthly Recurring Revenue
0
Active Clients
$0
Pipeline Value
0%
Lead → Client Rate
📈 Conversion Funnel Lead Gen · Track A All Time
Emails Sent
Opens
Replies
/leads Visits
Orders Paid
⚡ Key Rate Metrics vs Industry Benchmarks
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📧 Outbound Activity This Week vs Benchmarks
Metric Yours Industry Standard Status
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📞 Pipeline Progression
Stage Count Value
Discovery Booked
Discovery Completed
Proposal Sent
Negotiation
Verbal Yes
Contract Sent
🏆 Conversion Rates
Lead → Response
Response → Discovery
Discovery → Proposal
Proposal → Close
Lead → Close (Overall)
Avg Sales Cycle (days)
Circuit Breaker Zone · last 7 days
Waiting for data…
Sends
Bounce
+Reply
📮 Per-Inbox Deliverability · 7 days Track B · SDR outbound
Inbox Sends Bounce Reply +Reply Unsubs Mail-Tester Warmup Zone
No sends yet — pre-launch
📣 Per-Campaign · 30 days Track B · SDR outbound
Campaign Sends Open Reply +Reply Bounce Meetings
No campaigns yet
👥 Per-Client Performance Current Month
Client Emails Sent Open Rate Reply Rate Meetings Booked Health
No clients yet — pre-launch
📊 Delivery Targets
Emails/Client/Week Target: 150-300
Open Rate Target: >50%
Reply Rate Target: >3%
Meetings/Client/Month Target: 8-15
Show Rate Target: >80%
⚠️ At-Risk Clients

No at-risk clients

💰 Total Spent — Solva Group since launch rate-history aware · period-scoped
— → —
Avg / day
Avg / week
Avg / month
Avg / quarter
Annualised
Going-forward run rate: · sum of TODAY's registry rates (post-Workspace downgrade). The "Avg / month" above is BACKWARD-looking (period mix); this is FORWARD-looking (today's rates × 12).
⏱ Runway — the single most important number for an early-stage business always monthly
days of runway
Cash on hand
Monthly OpEx
Revenue (mo equiv)
Net burn / mo
Methodology: Runway = cash ÷ monthly net burn. Thresholds follow investor convention (Bessemer / Mosaic): green ≥9mo, amber 6–9mo, red <6mo, critical <3mo (raise or cut).
📊 P&L Breakdown — every dollar mapped to a SaaS finance bucket ⓘ Bessemer / OpenView
Loading period context…
Gross Margin
target ≥75% (Bessemer)
Total OpEx
— /yr
Top-3 Vendor Concentration
Allocation share
Vendor breakdown by bucket
Methodology. Bucket conventions follow Bessemer Cloud Index + OpenView SaaS Benchmarks. Multi-purpose tools (e.g. Workspace) split via cost_split; price changes captured via rate_history in subscriptions.json.
📐 SaaS Finance Snapshot — what an FP&A lead would expect to see Bessemer · OpenView · Mosaic
Standard SaaS metrics (industry benchmarks per Bessemer Cloud Index 2024 + OpenView)
Solva-specific unit economics (cost per outreach action)
Metrics with "needs data" status are pending the relevant input. Hover any value for its formula and methodology citation.
📆 Renewals Timeline — next 90 days always 90d
How this works: Monthly subs project the next billing on their started day-of-month. Annual plans use renewal_date. Notice-by date = renewal − 30 days for annual, 0 for monthly. Click any row for details.
📈 13-Week Cash Flow Forecast forward-looking
Methodology: Weekly buckets starting Monday. Base burn = current monthly registry rate ÷ 30.4375 × 7. Annual renewals add a lump-sum on the renewal week (monthly renewals are already amortised in base burn). 13-week rolling forecast = AU/NZ small-business cash management standard.
⏸️ Connector Status — Phase 2 deferred (pre-revenue) deferred-pre-revenue
🔥 Solva Burn — Operating Expenses mostly fixed windows FY 2025-26
This Period
since launch
FY to date
Lifetime
Run rate / yr
Last 7d
By vendor (this month)
By category (FY to date)
📋 Cost Breakdown — every line, every figure explained always monthly
Recurring / month
Recurring / year
One-time total
Reconciliation (this month)
Recurring subscriptions — click row to see how the figure is computed
One-time purchases
How figures are computed. AUD subscriptions accrue at amount ÷ 30.4375 days/month. USD subscriptions multiply by today's USD→AUD rate (ECB via frankfurter.app, refreshed daily at 03:00). One-time entries are logged with the FX rate at time of import. Estimates flagged with ⚠️ — verify in subscriptions.json and run node /root/.openclaw/workspace/solva/spend/roll-spend.js to roll forward.
📅 Monthly Burn (last 12 months)
🗓️ Financial Year Comparison
📊 Revenue & Sends by Segment
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📉 Track A Funnel Last 30d
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💬 Reply Intent Mix Last 14d
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🎯 Per-Pull Performance — which Apollo pulls land best Last 90d
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📨 Sequence Step + Variant Performance Last 30d
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🎯 Open Rate Truth — separating real engagement from MPP noise Last 30d
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🛡️ Domain Authentication — DMARC pass rate Last 30d · auto-parsed from RUA reports
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📊 Cohort Comparison — W18 vs W19 vs ... Lifetime per cohort
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🧪 Subject Variant A/B — winners + statistical significance Last 30d
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🧭 Hypothesis Log — what we changed and why
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🛂 Pre-flight Content Scan Active campaigns
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📮 Inbox Health Scoreboard Last 7d
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🅰️ Track A — Lead List Product 30 days
Orders Paid
Revenue
Leads Delivered
Avg Delivery Hours
Refunds
🅱️ Track B — SDR Outbound 30 days
Emails Sent
Bounces
Replies
Positive Replies
Meetings Booked
Proposals Sent
Clients Signed
💼 LinkedIn — Quick Log today
Apollo Credits Left
— used in 30d
NeverBounce Credits
Hunter Credits
Instantly Inboxes
🤖 Agent Activity · 30 days
OpenClaw Tasks Run
Errors
Token Usage
📖 How burn works
Apollo: 1 credit per /people/match enrich. Budget 5,000/mo. Alert <1,000.
Hunter: 1 credit per email find. Free tier 50/mo.
NeverBounce: 1 credit per verify. Pay-as-you-go.
Instantly: inbox count capped by plan (Growth = 5).
Steady Dashboard
Autonomous AI CFO for SMBs — Validation Phase
🧪 Validation Progress Pre-Build
0% to MVP green-light
Customer Interviews
0
of 10 target
Hypotheses Tested
0
validated / invalidated
Waitlist
0
interest signups
LOIs / Pilots
0
committed
📋 Key Hypotheses
SMBs will trust AI to execute (not just suggest) financial decisions
$299-499/month price point is acceptable
Partner CPAs will refer clients
Autonomous execution works reliably (technical)
Regulatory path is navigable
💡 Recent Learnings
📝

No learnings logged yet

Add insights from customer interviews here

Steady Validation Tracker
Tracking progress toward MVP green-light
✅ Build Readiness Checklist
🎙️ Interview Log
Date Name / Company Type Key Insight
No interviews logged yet
Steady Documents
All Steady research, strategy, and planning docs
📂

Select a file from the tree

Long-term
🧠 MEMORY.md
Daily Journal
🧠

Select a memory file to read it

Usage & Costs
Honest billing — API pre-paid + Max Plan subscription
Job
New Job
Or create a new customer first.
New Customer (assigns CEN)
Log Apollo Pull
Use this to log the Apollo prospects pulled for tonight's lead-gen campaign so they appear in the funnel above. Naming convention: solva-W{week}-leadgen-{geo}-{audience} (e.g. solva-W18-leadgen-au-agencies). Campaigns with "leadgen" in the name auto-tag as Track A.
New Deal
Deal
Customer

Create sample job from reply

Entity
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